A Revitalization and a New Look
Massive modernizations to Lake Placid Legacy Sites Inspire Unique New Brand Identities
The Lake Placid Legacy Sites, consisting of the Olympic Jumping Complex, the Olympic Center, Mt Van Hoevenberg, and Whiteface Mountain, are entering a new era. These are the competitive venues where the world’s attention was focused during the 1932 and 1980 Olympic Games, and they are all newly modernized following major investments and renovations. And now, for the first time in history, distinctive new logo marks will also be adopted to individually represent each of the four Olympic venues and reflect their unique histories and features.
This is our Olympic Jumping Complex logo story.
The HS 100 meter and HS 128 meter ski jumps, built for the 1980 Olympic Games and modernized in 2021, are features of the local landscape that are simply awe-inspiring. The new brand identity for the Lake Placid Olympic Jumping Complex is also precisely that – simple and inspiring. The silhouette of the towers and the movement in the design provide the essence of the take-off and landing as athletes take flight in the high-flying sport of ski jumping. The design portrays the track and the electrifying thrills. It’s an iconic Olympic venue represented by its commanding features.
Great organizations and great brands are always evolving. That’s how they stay great. We are not only serving the organization’s mandate and mission but also simultaneously repositioning the region’s appeal and stature in the world of winter sport. The updated ORDA logo and the Olympic Jumping Complex logo are signals to the world that this Olympic Region’s treasured venues are part of a strong vision for the future.
Find out more about the other new brand identities and their stories: