Whiteface Mountain

Brookside Apparel

Located in the Main Base Lodge with a satellite location at Bear Den Lodge, this shop has it all. Forgot your hat, cold feet from the last run? We have you covered. Here at Brookside Apparel, we carry all the latest and greatest ski and snowboard apparel and accessories from the hottest brands like Burton, Obermeyer, Scott, Saloman, and much more!

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Mt. Van Hoevenberg

Swix Concept Store

SWIX is thrilled to have its first U.S. retail outlet, its Concept Store, at the Mt. Van Hoevenberg Ski Stadium in Lake Placid, N.Y. The story features a modern layout and design and will highlight products from SWIX as well as its sister brands Ulvang and Lundhags. Shop Nordic styles before and after your ski at one of the most popular ski centers in the region. The Swix Concept store is located on the second floor in the Mountain Pass Lodge.

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Mountain Pass Mercantile

We also have an array of unique Mt. Van Hoevenberg winter sports memorabilia —jackets, fleeces, sweatshirts, t-shirts, hats, pins, and posters you won’t find elsewhere. Featuring merchandise from Stormtech, MV, Turtle Fur, Zuca, Howie’s Hockey, K1 Jerseys, USA Hockey, the Bobsled and Luge Federations and more.

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Olympic Center

Olympic Center Store

The Olympic Center Store is a great place to begin your visit to Lake Placid. We’re is located on the 2nd floor of the Conference Center, accessible via the doors directly across Main Street from Subway. We also have an array of unique Whiteface, Lake Placid, Olympic Region, and winter sports memorabilia, including jackets, fleeces, sweatshirts, t-shirts, hats, pins, and posters you won’t find elsewhere.

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