A Revitalization and a New Look
Massive modernizations to Lake Placid Legacy Sites Inspire Unique New Brand Identities
The Lake Placid Legacy Sites, consisting of Mt Van Hoevenberg, the Olympic Center, the Olympic Jumping Complex and Whiteface Mountain, are entering a new era. These are the competitive venues where the world’s attention was focused during the 1932 and 1980 Olympic Games, and they are all newly modernized following major investments and renovations. And now, for the first time in history, distinctive new logo marks will also be adopted to individually represent each of the four Olympic venues and reflect their unique histories and features.
This is our Mt Van Hoevenberg logo story.
Home to the first bobsled run in North America, Mt Van Hoevenberg made its Olympic debut in 1932. In 1980, the facility took center stage as host to Nordic skiing, biathlon, and the sliding sports for the Winter Olympic Games. Today, a modernized complex supports multiple sport disciplines and numerous year-round activities. Inside the new Mountain Pass Lodge, the only iced indoor push-start facility for bobsled and skeleton in the U.S. is home to athlete training and competition year-round. Outside, the longest mountain coaster in the United States celebrates Olympic history as it whisks riders alongside the historic 1932 and 1980 bobsled track.
Movement is at the heart of Mt Van Hoevenberg. With both a Sliding Center and a Nordic Center, tracks and trails are salient features. The ski and sled tracks are artistically represented in the new logo using white space and lines traveling below the ridge of the mountain weaving downward to the heart of the complex where finish lines prevail. The wispy nature of the design showcases speed and the resulting spray from the sports at the facility. From Nordic skiing to sled turns, trail running, hiking, biking, and climbing, Mt Van Hoevenberg is an iconic hub for recreation, competition, and the development of Olympic hopefuls.
Great organizations and great brands are always evolving. That’s how they stay great. We are not only serving the organization’s mandate and mission but also simultaneously repositioning the region’s appeal and stature in the world of winter sport. The updated ORDA logo and the new Mt Van Hoevenberg logo are signals to the world that this Olympic Region’s treasured venues are part of a strong vision for the future.
Find out more about the other new brand identities and their stories: