A Revitalization and a New Look
Massive modernizations to Lake Placid Legacy Sites Inspire Unique New Brand Identities
There’s a revitalization taking place in the High Peaks of the Adirondacks. The Lake Placid Legacy Sites are entering a new era. These are the competitive venues where the world’s attention was focused during the 1932 and 1980 Olympic Games, and they are all newly modernized following major investments and renovations.
And now, for the first time in history, distinctive new logo marks will also be adopted to individually represent each of the four Olympic venues and reflect their unique histories and features.
Since 1999, when the organization’s logo mark was created, the mountain and flame icon has been used for the organization as a whole and for each of the legacy venues – Olympic Center, Olympic Jumping Complex, Mt. Van Hoevenberg, and Whiteface Mountain. But today, the ORDA team is poised for big things, and beginning November 2, they are rolling out new logo marks.
For fans of the original mountain and flame icon, rest assured, it won’t be lost. With a slight change to update the typestyle and flame, the original will remain as the parent logo for the ORDA organization. At the same time, all new logo mark designs will breathe new life into the individual venue identities of each of the Legacy Sites.
Great organizations and great brands are always evolving. That’s how they stay great. The updated ORDA logo and the new venue logos are signals to the world that this Olympic Region’s treasured venues are part of a strong vision for the future and are worthy of being celebrated among the pre-eminent facilities in the world.