Lake Placid Legacy Sites
Store
Lake Placid Legacy Sites
Venues

Northern Adirondacks

  • Lake Placid Legacy Sites
    • Whiteface Mountain
    • Olympic Center
      • Olympic Museum
    • Olympic Jumping Complex
    • Mt Van Hoevenberg

Southern Adirondacks

  • Gore Mountain

Catskills

  • Belleayre Mountain

Primary Menu

  • About
    • About
    • History
  • Plan Your Visit
    • Planning Tools
      • Tickets
      • Activities & Events Calendar
      • On-Venue Dining
      • On-Venue Shopping
      • Venue Map
      • Directions to Venues
      • Lodging
    • Groups
      • Group Trip Planning
      • School Adventures
    • More Info
      • E-Newsletter Sign Up
      • Brochure
  • Activities
    • Packaged Activities
      • Lake Placid Legacy Sites Passport
    • Olympic
      Center
      • Launch Venue Website
      • Olympic Museum
      • Guided Tour
      • Ice Skating
      • Curling
      • Stick N’ Puck
      • Inline Skating
      • Hall of Fame
    • Jumping
      Complex
      • Launch Venue Website
      • Skyride Experience
      • Sky Flyer Zipline
    • Mt Van Hoevenberg
      • Launch Venue Website
      • Cross Country Skiing
      • Cliffside Coaster
      • Skeleton Experience
      • Climbing Center
      • Legacy Tour
      • Discover Biathlon
      • Hiking
      • Discover Biking
      • Discover Luge
      • Bobsled Experience
    • Whiteface
      Mountain
      • Launch Venue Website
      • Skiing &
        Riding
      • Cloudsplitter Gondola Ride
      • Disc Golf
      • Hiking
      • Veterans’ Memorial Highway
  • Events
    • Events Overview
      • All Events
    • Upcoming Events
      • Saturday Night Ice Show
      • Lake Placid Ice Dance Championships & International
      • Whiteface Oktoberfest
      • Flaming Leaves Festival
      • UCI Mountain Bike World Series
      • Skate America
    • Event Opportunities
      • Volunteer
      • Be a Vendor
? ° F Lake Placid
Search
Calendar Articles Store
Top Searches
Public Skating
Olympic Museum
Bobsled Experience
Cliffside Coaster
? ° F Lake Placid
StoreCalendarArticles
Connect with us on Facebook Connect with us on Instagram
Legacy Sites | Whiteface | Olympic Center | Olympic Museum | Olympic Jumping Complex | Mt Van Hoevenberg | Gore | Belleayre |
Back
11.01.2022

A New Word Mark for the Legacy Sites

Share: Share on Facebook Share on Twitter Send via Email
News, brand, identity, Lake Placid Legacy Sites, logo, LPLS, word mark

A Revitalization and a New Look

Massive modernizations to Lake Placid Legacy Sites Inspire Unique New Brand Identities 

There’s a revitalization taking place in the High Peaks of the Adirondacks. The Lake Placid Legacy Sites are entering a new era. These are the competitive venues where the world’s attention was focused during the 1932 and 1980 Olympic Games, and they are all newly modernized following major investments and renovations.  

And now, for the first time in history, distinctive new logo marks will also be adopted to individually represent each of the four Olympic venues and reflect their unique histories and features.  

The new Lake Placid Legacy Sites word mark at the top on a grey background with four roles of adhesive stickers in below, each with a different new venue logo.
Introducing the new Lake Placid Legacy Sites word mark. Adhesive sticker giveaway items will be part of the new identity “roll out.”

Since 1999, when the organization’s logo mark was created, the mountain and flame icon has been used for the organization as a whole and for each of the legacy venues – Olympic Center, Olympic Jumping Complex, Mt. Van Hoevenberg, and Whiteface Mountain. But today, the ORDA team is poised for big things, and beginning November 2, they are rolling out new logo marks.  

For fans of the original mountain and flame icon, rest assured, it won’t be lost. With a slight change to update the typestyle and flame, the original will remain as the parent logo for the ORDA organization. At the same time, all new logo mark designs will breathe new life into the individual venue identities of each of the Legacy Sites.  

Great organizations and great brands are always evolving. That’s how they stay great. The updated ORDA logo and the new venue logos are signals to the world that this Olympic Region’s treasured venues are part of a strong vision for the future and are worthy of being celebrated among the pre-eminent facilities in the world. 

Find out more about the other new brand identities and their stories:

Olympic Center

Olympic Jumping Complex

Mt Van Hoevenberg

Whiteface Mountain

« WCHA Ice Breaker Tournament Oct. 21 & 22A New Logo for Whiteface Mountain »
Sidebar
Coming Soon
Return to the top of this page
Lake Placid Legacy Sites
Sign Up for Our Newsletter!
Employment
EZ-Apply Now!

We want to help find you the perfect job at the Lake Placid Legacy Sites! Complete the EZ-Apply Form for the venue of your choice to tell us a little more about yourself.

Learn More »

Other Sites

  • Whiteface
  • Olympic Center
  • Olympic Museum
  • Olympic Jumping Complex
  • Mt Van Hoevenberg

Helpful Info

  • Online Store
  • Calendar
  • Articles
  • Directions
  • Employment
  • Volunteer
  • Contact Us
  • Sponsorship
  • Media Inquiries
  • Annual Report

Managed by:

OLYMPIC REGIONALDEVELOPMENT AUTHORITY Visit Olympic Regional Development Authority website
Connect with us on Facebook Connect with us on Instagram
New York State
New York State

OUR SPONSORS:

  • Chevrolet
  • Ariens
  • Nine Pin Cider Works
  • Ellis
  • Swix
  • Saratoga Eagle
  • Polar Beverages
  • Rain Water
  • New Belgium
  • Adirondack Beverages
  • Athletic Brewing Co.
  • Montefiore Einstein
© 2025 New York State Olympic Regional Development Authority
Accessibility | Privacy Policy | Site Map
Cookies are used for measurement, ads, and optimization. By continuing to use our site you agree to our privacy policy. ACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT